The 50 real estate specialists on Twitter
The hashtag # top50immobilier still a lot of dust early April
@Redactimmo has just updated its ranking of the most influential Twittos in real estate. This is the 16th edition of this quarterly filing, which regularly agog regulars network bluebird. It appears that Pierre et Vacances deploy an offensive strategy on this network.
Redactimmo published a selection of property 50 Twitter accounts that have the greatest impact, leaders of the real estate, on a list of 520 followed Twittos .
We have not had access to the methodology, but the notion of influence on the micro-blogging site not only is the number of “followers”, but the intensity of interactions (retweet, mentions, lists, etc.).
- The number of tweets sent between partially in the final accounts.
- Those who tweet only real estate are advantaged.
This kind of classification, popular social networks, like the works of Alban Jarry, remember the usefulness of tools like Twitter or LinkedIn for the day before, interact within the real estate profession, and enhance its reputation or his business.
Despitel a little turnover between each quarterly filing,real estate influencers listed in first position remain fairly stable. They have a direct and free access to a community of interest, without having to go through a news service or traditional media.
In the hexagonal property sector, the use by heavy users of Twitter is variable, especially in terms of frequency of publication. In these 50 real estate professionals, it varies indeed some tweets per day up to 1,200 tweets per month. This is the flip side, social media can be time consuming or addictive.
All real estate professionals present
The real estate Twittos come from different backgrounds:
- The websites of specialized real estate information or journalists (2 employees Monitor)
- blogs
- estate agents, as a real estate consultant for an agency of the large group Century 21 in Six-Fours in the ar
- Law specialists, like me Fabienne Magnan, which wants an offensive notary
- The financial sector isn’t mentionned.
Some leaders have understood the importance and intricacies of digital communication such as Laurent Vilmont (Century 21) or Pascal Beuvelet (Creator of In & Fi Credits). Beuvelet Pascal, who was influenced by Dali, is also a painter. It is attended by over 2,200 people on his personal account
Geographically, all France is represented.
Strategic real estate presence
Women working in the real estate environment are also very active, particularly in Pierre et Vacances, with two muses that stand out:
- Beatrice Judel relatively pioneer since it rages on the network for nearly 7 years,
- Stephanie Soulignac since September 2013.
Two years after its inception, 104 PVCI employees are indeed active on Twitter. They accumulate a total of more than 40,000 subscribers. These real ambassadors communicate daily on the Group’s products, the news of the real estate market and the expertise of Pierre & Vacances Property.
If we add the media, portals, journalists and real estate watchers, all these social networks specialists represents unsurprisingly 50% of twittos retained by : @Redactimmo.
The real estate sector is well followed up
real estate sector (housing, mortgage, price) is well followed on Twitter, which provides those interested a real-time stream quality.
Some Tweets have real significance in the real estate sector. If we think in terms of followers.
Beware, it happens that on this social network, such as in politics, some Twittos a high rate of followers, because of a large number of “fake followers”. These accounts arepurchased by thousands of intermediaries to increase their popularity.
